Let’s Talk About the Weather
Oct201625

Why is it that wherever you go in the world the first topic of conversation always seems to be about the weather? “Hot today isn’t it?”. “Looks like rain again”. Back in the day people always used to rely on television weather presenters or the radio for predictions about that particular days or weeks weather but nowadays things have changed. As we know it is impossible to carry a television around with you to keep up to date with the weather, but what we can certainly carry around with us that fits snugly in our pockets is a smartphone, and the best way to get up to the minute information is through a weather app. But how is the weather actually forecast?

weather

           The science behind predicting the weather has improved drastically over the years. During the Second World War, planners found it very difficult to identify enemy positions because the weather would affect the conventional weather radar systems that were available to them. To solve this problem, scientists developed what is called a Doppler weather radar. Doppler systems work by sending radar pulses that detect precipitation, the density of rainfall and how intense that may be, whether it will fall as snow, or hailstones. The pulses can also detect the speed that the precipitation is moving which in turn allows them to calculate how fast a particular storm might be moving and also the height of a particular storm.

The importance of scientists and meteorologists making accurate weather predictions cannot be stressed enough and without doubt has saved many lives in recent years. If mobile applications had been available in 1987 when British weatherman Michael Fish famously (or infamously) predicted there was nothing to worry about an approaching storm, then people would have been able to keep up to date with what became known as the Great Storm of 1987 and prevented many casualties and some fatalities, secured their buildings and saved millions of dollars in damage.

For sure, keeping informed about the weather these days is important and by far the best way to do that is through a smartphone app. So, the next time your friend says to you “Hot today isn’t it?”, or “Looks like rain again”, activate your phone app and you can tell them exactly how hot it is or whether it will rain again!

Oct201608

            In todays virtual world of digitized media and press related script, it’s easy to forget that people can actually still write. The power of the printed word can still hold sway and change lives and even regimes (watch CNN and see leaflets being dropped from above in the likes of Tunisia and Libya). Social media is taking over apparently but there are still advantages of the written word.

First of all, people actually pay attention to something that is written down. You cannot just scroll it up or down, left or right, like or share. You actually have to read it! And that’s the thing, paying attention to things is becoming a lost art. Another advantage is that you can target your particular audience. If you have a product, not everybody admittedly wants that item, so selective marketing stop the fact that you are wasting valuable time effort and most importantly money on the wrong customer base.

Secondly, you are introducing specific customers to products that you know they are interested in. Psychologically, it has a personal connection because the customer feels that you are contacting them directly with something they want. And incidentally you are introducing customers to new products that they may not be aware of, so as a marketing strategy it is a win win.

One way to make sure that what you are promising to deliver what you say you are is to use a reliable delivery service, and a package only ever gets to where it needs to be if it is properly addressed and particular services offered by companies for integrated label forms are always worth investigating. They offer safe, secure and economical services to dispatch your products to anywhere you need them to be.

For sure, marketing and advertising are always going to br an integral part of your business however, delivering what you say you can deliver to your customer will either make or break your business.

What I Love About Taking A Limousine in Toronto
Jul201628

For someone that travels so much, I find it really important to try and take the stress out of what could be a totally stressful lifestyle. Can you imagine travelling all the time and just spending half the time getting to and from the airport. I really don’t enjoy this, but I have found that taking a limousine is the ultimate solution for me and I always take a private limousine in Toronto. Here are some reasons I keep coming back

Convenient

The best thing is that the second I step off the plane I simply look for my name and find my driver, and I must say it is absolutely perfect. From that point on I no longer need to carry all of my heavy bags as the driver always helps me.

Knowledgeable and professional drivers

The job of a driver is to know things about the city he or she is in and also to be a professional. This means not only great customer service, but a huge knowledge of a city like Toronto. This is perfect for those looking for that invaluable tip that you absolutely cannot find anywhere else.

Time saving

For me as a traveler, saving time is worth so much. When you spend 4 days in Toronto, you really don’t want to be spending half the time on public transport just to get to and from the airport. These few days are precious and

You can relax

I also like that you can relax in the limousine and prepare yourself for your next step. Often when you go somewhere you tend to relax in the hotel for a little while when you get there, but with a limousine you can simply relax, drop off your things at the hotel and then get going. This is another great way that a limousine can save you a lot of time.

Reliability

I think one of the main things is that limousines are very dependable and they stake their reputation on their quality of service. Their business is dependant solely on this and if they cannot deliver reliability and good service, they will not survive. I like the fact that when I need to get to the airport early they arrive 15 minutes before I have requested them and do things like give me a courtesy call to let me know that they are there. This is great and totally stress free.

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