Oct201608

            In todays virtual world of digitized media and press related script, it’s easy to forget that people can actually still write. The power of the printed word can still hold sway and change lives and even regimes (watch CNN and see leaflets being dropped from above in the likes of Tunisia and Libya). Social media is taking over apparently but there are still advantages of the written word.

First of all, people actually pay attention to something that is written down. You cannot just scroll it up or down, left or right, like or share. You actually have to read it! And that’s the thing, paying attention to things is becoming a lost art. Another advantage is that you can target your particular audience. If you have a product, not everybody admittedly wants that item, so selective marketing stop the fact that you are wasting valuable time effort and most importantly money on the wrong customer base.

Secondly, you are introducing specific customers to products that you know they are interested in. Psychologically, it has a personal connection because the customer feels that you are contacting them directly with something they want. And incidentally you are introducing customers to new products that they may not be aware of, so as a marketing strategy it is a win win.

One way to make sure that what you are promising to deliver what you say you are is to use a reliable delivery service, and a package only ever gets to where it needs to be if it is properly addressed and particular services offered by companies for integrated label forms are always worth investigating. They offer safe, secure and economical services to dispatch your products to anywhere you need them to be.

For sure, marketing and advertising are always going to br an integral part of your business however, delivering what you say you can deliver to your customer will either make or break your business.

Keeping Your Information Secure on the Go
Jul201612

Keeping your data secure while you are at home is hard enough. But when traveling, especially out of the country, it is even harder. But it is worth the extra effort because your data is worth so much to you and potentially to someone else.

techno

VPN

virtual private network (VPN) is a third party server that is put between yourself and your target destination. There are several advantages that a VPN presents, but as with many security features, more secure can mean less convenient. When you connect with a website, you usually connect from your computer to their servers and get your content. But depending on where you are, how you are connecting to the internet and where you are trying to go this may or may not be secure.

When using a VPN you connect to the VPN before your destination and the VPN can provide different services. One of which is an encrypted signal that better protects your data in transit. While the encryption is a big plus, especially when traveling outside of your comfort zone, it can be slightly slower than a direct connection because of the increased steps. VPNs are available for both computer and mobile devices like the Galaxy Note5. One thing to remember about VPN services is that paying for one will generally get you better results since they can have more servers and support available.

Locks

An easy way to keep your data more secure is by limiting the physical access to your phone. One of the best ways is to know that your phone is within your control at all times. But unless you can guarantee this, there is still the possibility that someone could pick pocket you or you just forget it in a cab.

The most secure passwords for a phone tend to be long and random because they are harder for someone or a computer to guess. But this isn’t always a practical solution because you might forget a complicated password. However, avoiding easily gathered information like birthdays or other publicly available information will keep it more secure. A four digit PIN has a 1 in 10,000 chance of being guessed randomly and a six digit one has a 1 in 1,000,000 chance. These are short enough that they can be easily remembered even if they are random, and they give a good level of security for not a lot of effort.

Secure Wi-Fi

All the security in the world won’t help much if your connection to the internet is not secure. It is better to assume that a Wi-Fi signal is not encrypted unless it asks you for a WPA/WPA2 certification. It is also best to make sure the address you are visiting starts with “https” as opposed to “http.” The “s” stands for secure and lets you know that the traffic is being encrypted before it is sent to the server. It is also important to log out of services when you are done using them so there isn’t any way for someone else to come along and pick up where you left off.

Be careful and limit your access to sites that have sensitive information like banking or other financial services while on public or free Wi-Fi. Using https as well as a VPN can help you be as secure as possible.

 

5 Ways Technology Has Changed Travel
Jul201601

 

Technology is general is just changing so much and so quickly and this has extended to the ways that we now travel. Travel is now something that requires very little interaction and we are able to do a lot without actually talking to real people, which is a stark contrast to the now obsolete ways of doing things from the past. I decided to make this blog post to talk about how technology has changed the way that we all travel.

Discounts

When we think about discounts in the past, usually these were deals organised with a real person, but this is truly something of the past. Now when we see a flight we can use things like coupon codes to provide discounts and there are even sites like My Voucher Codes, which are dedicated to all kinds of discounts.

Booking

Can you remember a time when you had to physically go to a travel agent or book a flight over the phone? This is something that has been changed forever due to the internet and booking comparison sites have become a major deal when it comes to finding flights and accommodation.  

Flights

Flights have changed forever and a lot of the time you don’t even need to physically check in. You can usually do this online and a day in advance, so there really is no rushing to get to the airport to wait in line to check in. There are also simplified bag drops that require very little interaction with people. Airports have adapted to this and many you can simply scan your digital boarding pass and head straight through security. This has made flying that much easier, with much less delays.  

Getting lost

It really is a different landscape when it comes to finding your way around different places. With smartphones equipped with GPS technology, it is very easy to navigate cities and countries that we have never been to before. There really is no excuse for getting lost now and this is in stark comparison to the typical image of a tourist walking around trying to navigate with a paper map.

Other transport

We already touched on booking sites and how they have affected travel. Another aspect of this is local transport, like trains, trams and buses. There are now websites and smartphone applications that allow you to precisely plan your journey by taking and combining different modes of transport to get you where you want to go. This has greatly helped tourists to get around faster and more efficient, allowing them to maximise the potential of their holidays.

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