Jun201724

Buying a credit card processing machine can be expensive. As a business owner, you should know that there are options other than purchasing. Find out more about your options to rent credit card machines and what to know before you do.

Why Rent a Credit Card Machine

There might be certain events or occasions that call for more hands on deck within your business. Perhaps your business will be part of a weekend festival or fair and you do not have the necessary POS machine to get the job done at a temporary location. Consider renting a credit card machine such as the Clover Station POS, for a temporary amount of time in order to meet your sales and customer needs. Not only will this help you process payments, but it will also allow you to maintain a professional image.

What You Should Know Before You Rent

Credit card machines can be rented by various companies for a minimal fee. These fees vary depending upon the vendor so be sure to speak with your merchant account provider to get the best deal. The vendor will require you to sign a contract prior to receiving the rental equipment. Be sure to read the contract thoroughly before you sign it, as you should be sure that you are getting what you asked for and there are no hidden fees or any other concerns.

Some vendors allow you to rent the equipment for a few days or a few months, depending on your needs and the availability. There is also sometimes an option for renting to own, which means that you could rent the equipment and pay as you go until the total price is paid off and the equipment is yours to own. This might be a good option for new business owners who might not have the funds to purchase a credit card machine right away. Whatever your reason for renting, speak to your merchant account in detail so that they can help direct you to the best option for your business.

 

 

Apr201725

For a while now, SEO has maintained strong credibility as an effective means of improving the visibility and easy accessibility of web content. But, as with many major innovations, there are constant changes and developments to take note of within the expansive field of SEO. Now that we’ve reached 2017, it’s best that we let you in on the top trends in SEO for the year. We don’t want you to be left behind! Plus, it’s important for us to ensure that you get the best from your SEO services.

  1. AMP

Google’s Accelerated Mobile Pages Project aims to create a more user-friendly mobile web experience. Introduced early last year, and similar to HTML, its plan is to offer a set of guidelines for developing web content for mobile devices. This means simpler user experience across a greater number of digital platforms, which is a logical step considering so many of us are practically attached to our smartphones. Perhaps the most promising aspect of AMP is that it will enable webpages to load more quickly on mobile devices.

  1. VOICE SEARCH

Yes, voice search has been around for a short while (thanks Siri!), but now this particular technological advancement is growing up a bit. Indeed, the tendency for mobile users to use voice assistance is so common that some further development should be expected. John Rampton, Co-Founder and CEO of payments company Due, states, ‘the increased use of voice assistants on smartphones to assist with searches, which is changing what keywords are used because users are employing more natural language than when they type in keyword for their searches. That means brands and bloggers will have to re-examine what type of keywords are used and change their strategies to align with the use of voice command searches.’

  1. MORE FOCUS ON BING

When it comes to search engines, you might have thought Google and Yahoo were top of the list. But Bing seems to have gained some traction recently, particularly towards the end of last year. At the beginning of February smartinsights.com noted, ‘in the later months of 2016, Bing…powered around 20% of searches in the UK and up to 10% in the US.’ Not only that, if you refer back to trend number 2 you’ll be amazed by what SEO strategist Gianluca Fiorelli states on moz.com:  ‘Bing is [fuelling] the search of Siri and Alexa, apart from being the default search engine of Cortana. If you calculate how many iOS/OS X, Windows 10, and Amazon Echo devices are used, then you have a rough idea of how Bing could be important as voice search grows.’

  1. RELATED KEYWORDS

The keyword is, of course, pivotal to on-page SEO. But there’s something a) uncertain about using a specific one when it might appear on so many other webpages, and b) tedious about constantly having to insert your chosen keyword in various strategic places. So, if you want to add some more certainty and flavour to your content, then take some advice from the folks at Schoeman Law: ‘using Rank Tracker, you can get insights into related keyword phrases and how they stack up against your chosen phrase using insights from a variety of resources beyond Google AdWords Keyword Planner.’

  1. PROGRESSIVE WEB APPS

Jon Henshaw, Co-Founder and President of Raven Tools, tells, searchenginejournal.com, ‘Google will continue to push for speed in 2017, but their core focus will be on reliability and making sites work and feel more like apps. They’ll do this by encouraging SEOs and webmasters to convert their sites into Progressive Web Apps (PWAs).’ What are PWAs? They’re immersive user experiences that bring together a variety of standards for online user experience. They’re speedy, simple to use, and, according to Henshaw, ‘expected to work even if the user is offline’. With regard to this last aspect, he cites Progressive Beer, as an example. Check it out!

  1. ARTIFICIAL SEARCH INTELLIGENCE

Ever heard of RankBrain? Well it’s not exactly new (having been around for just over a year), but it certainly heralds a remarkable development within the SEO-world. RankBrain is basically an artificial intelligence system that aids Google in processing and providing search results. According to SEO specialist Jomer Gregorio, it currently holds ‘the 3rd spot for the most important signal in ranking.’ Gregorio also states, ‘because it’s been over a year since we’ve seen an update like RankBrain, it’s possible that Google will release more machine learning updates, or may even incorporate machine learning and artificial intelligence in other areas such as data recovery interpretation and marketing automation.’ So watch this space!

Apr201717

With its rich cultural experiences, exotic charms and diverse geography, it is easy to see why Morocco is such an alluring destination in Northern Africa. Travellers who choose to journey here are rewarded with varied landscapes, including snow-capped mountains with lush green valleys, superb beaches with crystal clear blue waters, exotic cities, and vast and mysterious deserts. To make the most of your trip to Morocco and all that it has to offer, it would be ideal if you could sample all of the different aspects of this country.

At the very least, you need to walk through the medinas (the walled, old part of a town or city with narrow streets, mosques, palaces and fountains), explore some souks (marketplaces) to see traditional textiles, jewellery and pottery on sale, and visit the vibrant ancient city of Marrakesh to see belly dancers and snake charmers entertain the passers-by in Djemaa el-Fna square. If you prefer to experience the art and culture of Morocco in a quieter and less touristy city than Marrakesh, visit Casablanca.

Or if stunning beaches are more for you, then go to Agadir with its golden, seemingly never-ending beaches that have been awarded blue flag status.

Where can you stay in Morocco?

There are a variety of choices for accommodation in Morocco to suit a range of budgets and tastes. It is good to be aware, however, that modern comforts typical of western-style accommodation will be missing in some budget options, so it always pays to check reviews rather than relying on a website image!

Two of the cheapest options are unclassified hotels and hostels. Unclassified hotels are usually located in medinas, meaning they have the advantage of being close to all the sights and sounds of the souks. The accommodation here, however, can be very basic, often lacking hot water and providing only primitive toilet facilities. Hostels are usually quite clean, well-run and offer basic accommodation.

Located in the newer quarters of the cities, classified hotels offer more modern comforts, such as heating, air-conditioning and Wi-Fi. Many also have swimming pools and sun loungers. It is a good idea to book ahead, either on-line or with a travel agent, to ensure the best rates.

An increasingly popular accommodation option is a riad. Riads are typically converted 18th- or 19th-century townhouses, located in a medina. They usually feature a patio garden, ensuite rooms and complimentary breakfast.

When is the best time of year to visit Morocco?

If you go in the summer months, the temperature will be extremely hot, with Marrakesh often around 40°C. At this time of year, see breezes around Agadir may make it more appealing than the sweltering inland cities. During spring and autumn, the temperature is generally a lot more comfortable, ranging from 22°C – 28°C. If you visit in winter, then the daytime temperatures will still be warm. At night-time, however, it can get very cold, so it is a good idea to make sure your accommodation provides heating.

What else is important to know?

In a country, such as Morocco, that follows Islamic laws and customs, it is important to be sensitive to local traditions, laws and religions. Women should try to dress modestly, always covering legs and shoulders— especially if they are alone. Alcohol should only be consumed in licenced restaurants or bars, and couples should avoid any public displays of affection.

It is also good to be aware that tipping is an important part of life in Morocco, with waiters, porters and filling station attendants expecting a tip after they provide their help.

Regardless of which parts of the country you choose to visit, one thing is for sure: a holiday to the remarkable country of Morocco will be an unforgettable and treasured experience.

Remember to book your airport transfer with Holiday Transfers when you go!

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