For a while now, SEO has maintained strong credibility as an effective means of improving the visibility and easy accessibility of web content. But, as with many major innovations, there are constant changes and developments to take note of within the expansive field of SEO. Now that we’ve reached 2017, it’s best that we let you in on the top trends in SEO for the year. We don’t want you to be left behind! Plus, it’s important for us to ensure that you get the best from your SEO services.

  1. AMP

Google’s Accelerated Mobile Pages Project aims to create a more user-friendly mobile web experience. Introduced early last year, and similar to HTML, its plan is to offer a set of guidelines for developing web content for mobile devices. This means simpler user experience across a greater number of digital platforms, which is a logical step considering so many of us are practically attached to our smartphones. Perhaps the most promising aspect of AMP is that it will enable webpages to load more quickly on mobile devices.


Yes, voice search has been around for a short while (thanks Siri!), but now this particular technological advancement is growing up a bit. Indeed, the tendency for mobile users to use voice assistance is so common that some further development should be expected. John Rampton, Co-Founder and CEO of payments company Due, states, ‘the increased use of voice assistants on smartphones to assist with searches, which is changing what keywords are used because users are employing more natural language than when they type in keyword for their searches. That means brands and bloggers will have to re-examine what type of keywords are used and change their strategies to align with the use of voice command searches.’


When it comes to search engines, you might have thought Google and Yahoo were top of the list. But Bing seems to have gained some traction recently, particularly towards the end of last year. At the beginning of February smartinsights.com noted, ‘in the later months of 2016, Bing…powered around 20% of searches in the UK and up to 10% in the US.’ Not only that, if you refer back to trend number 2 you’ll be amazed by what SEO strategist Gianluca Fiorelli states on moz.com:  ‘Bing is [fuelling] the search of Siri and Alexa, apart from being the default search engine of Cortana. If you calculate how many iOS/OS X, Windows 10, and Amazon Echo devices are used, then you have a rough idea of how Bing could be important as voice search grows.’


The keyword is, of course, pivotal to on-page SEO. But there’s something a) uncertain about using a specific one when it might appear on so many other webpages, and b) tedious about constantly having to insert your chosen keyword in various strategic places. So, if you want to add some more certainty and flavour to your content, then take some advice from the folks at Schoeman Law: ‘using Rank Tracker, you can get insights into related keyword phrases and how they stack up against your chosen phrase using insights from a variety of resources beyond Google AdWords Keyword Planner.’


Jon Henshaw, Co-Founder and President of Raven Tools, tells, searchenginejournal.com, ‘Google will continue to push for speed in 2017, but their core focus will be on reliability and making sites work and feel more like apps. They’ll do this by encouraging SEOs and webmasters to convert their sites into Progressive Web Apps (PWAs).’ What are PWAs? They’re immersive user experiences that bring together a variety of standards for online user experience. They’re speedy, simple to use, and, according to Henshaw, ‘expected to work even if the user is offline’. With regard to this last aspect, he cites Progressive Beer, as an example. Check it out!


Ever heard of RankBrain? Well it’s not exactly new (having been around for just over a year), but it certainly heralds a remarkable development within the SEO-world. RankBrain is basically an artificial intelligence system that aids Google in processing and providing search results. According to SEO specialist Jomer Gregorio, it currently holds ‘the 3rd spot for the most important signal in ranking.’ Gregorio also states, ‘because it’s been over a year since we’ve seen an update like RankBrain, it’s possible that Google will release more machine learning updates, or may even incorporate machine learning and artificial intelligence in other areas such as data recovery interpretation and marketing automation.’ So watch this space!


With its rich cultural experiences, exotic charms and diverse geography, it is easy to see why Morocco is such an alluring destination in Northern Africa. Travellers who choose to journey here are rewarded with varied landscapes, including snow-capped mountains with lush green valleys, superb beaches with crystal clear blue waters, exotic cities, and vast and mysterious deserts. To make the most of your trip to Morocco and all that it has to offer, it would be ideal if you could sample all of the different aspects of this country.

At the very least, you need to walk through the medinas (the walled, old part of a town or city with narrow streets, mosques, palaces and fountains), explore some souks (marketplaces) to see traditional textiles, jewellery and pottery on sale, and visit the vibrant ancient city of Marrakesh to see belly dancers and snake charmers entertain the passers-by in Djemaa el-Fna square. If you prefer to experience the art and culture of Morocco in a quieter and less touristy city than Marrakesh, visit Casablanca.

Or if stunning beaches are more for you, then go to Agadir with its golden, seemingly never-ending beaches that have been awarded blue flag status.

Where can you stay in Morocco?

There are a variety of choices for accommodation in Morocco to suit a range of budgets and tastes. It is good to be aware, however, that modern comforts typical of western-style accommodation will be missing in some budget options, so it always pays to check reviews rather than relying on a website image!

Two of the cheapest options are unclassified hotels and hostels. Unclassified hotels are usually located in medinas, meaning they have the advantage of being close to all the sights and sounds of the souks. The accommodation here, however, can be very basic, often lacking hot water and providing only primitive toilet facilities. Hostels are usually quite clean, well-run and offer basic accommodation.

Located in the newer quarters of the cities, classified hotels offer more modern comforts, such as heating, air-conditioning and Wi-Fi. Many also have swimming pools and sun loungers. It is a good idea to book ahead, either on-line or with a travel agent, to ensure the best rates.

An increasingly popular accommodation option is a riad. Riads are typically converted 18th- or 19th-century townhouses, located in a medina. They usually feature a patio garden, ensuite rooms and complimentary breakfast.

When is the best time of year to visit Morocco?

If you go in the summer months, the temperature will be extremely hot, with Marrakesh often around 40°C. At this time of year, see breezes around Agadir may make it more appealing than the sweltering inland cities. During spring and autumn, the temperature is generally a lot more comfortable, ranging from 22°C – 28°C. If you visit in winter, then the daytime temperatures will still be warm. At night-time, however, it can get very cold, so it is a good idea to make sure your accommodation provides heating.

What else is important to know?

In a country, such as Morocco, that follows Islamic laws and customs, it is important to be sensitive to local traditions, laws and religions. Women should try to dress modestly, always covering legs and shoulders— especially if they are alone. Alcohol should only be consumed in licenced restaurants or bars, and couples should avoid any public displays of affection.

It is also good to be aware that tipping is an important part of life in Morocco, with waiters, porters and filling station attendants expecting a tip after they provide their help.

Regardless of which parts of the country you choose to visit, one thing is for sure: a holiday to the remarkable country of Morocco will be an unforgettable and treasured experience.

Remember to book your airport transfer with Holiday Transfers when you go!

Goodbye to the British High Street?

The iconic British high-street has been long been dwindling. Since the closure of some of Britain’s

most iconic shops including Woolworths, BHS and HMV, a number of other popular high-street

brands have followed suite.


However, despite the recession which sparked the closure of many of the first stores, the more

recent closures are oftentimes pinned down to the increase in online market places. Everything from

finding the perfect outfit for a wedding, to picking up a prescription and even booking our holidays

can now be done online – saving us from a visit to the high street.


Saving you the effort of taking the bus into town, or trying to find parking near the city centre – the

rise of the online high street has made a lot of people’s lives easier. But shopping isn’t the only high-

street staple that has moved online.


Betting shops – once on every high street – are slowly disappearing from cities centres up and down

the country. Thanks to the merger of two of the biggest high street betting shops a number of

betting shops have closed down permanently, however despite the merger many people attribute

the decline of high street bookies to the increase of online booking agents.

Whether you enjoy a game of poker, trying your luck on the fruit machines or you follow the horses

like a religion, online gambling sites offer everything a traditional high street bookies would – as well

as everything you would find in your local casino – from the comfort of your own home.


Long gone are the days of waiting in the rain for the bus, or making a dash through town under an

umbrella – now you can bet on your favourite football team, back your favourite horse or put money

on a game of poker, without having to leave your sofa.


In fact so many online booking agents are popping up, that it can be impossible to know which one

to choose. Many of the best online bookies offer incredible sign up deals, including matched bets,

free bets and free spins. But how do you work out which is best for you?


Not all gambling sites are the same, and not all gamblers are looking for the same games or

experiences – when it comes to sifting through all the different sites and offers, most people will find

themselves confused. Often, a comparison site of all gambling sites will help you to find the best site

for you as well as the best deals for the type of gambling you enjoy.

Once you’ve signed up, there is no reason to drag yourself into town again!

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