Search Engine Optimization could be the key to the success of your business and if it isn’t something that you have heard about, or something which you don’t know about, then we are going to break it down for you and talk about what it can do for your business. To help us explain exactly why SEO is so crucial for your business, we got in touch with the guys at HookedOnMedia who offer the best SEO Cornwall has to offer. Cornwall SEO companies don’t get much better than these guys and here is their take on why you need SEO.
What is SEO?
In its most basic terms SEO is the way in which we can present our websites and the content within it in a way that search engines will favor. The goal is always to appear as high up the search rankings as possible for keywords relating to your business, and SEO is how we ensure that we can rank highly.
Search engine optimization helps to drive more traffic to your website and the fact that organic search is so often the primary source of website traffic, this is a strategy which can greatly help to push customers towards your business.
Better User Experience
As a wonderful side-affect of great SEO practices you will in turn be able to create a far better user experience for those who pass by your website. High quality content and a speedy and easy to navigate website work very well in relation to search engine optimization and they also greatly benefit the people who are visiting your site.
Using SEO for your business can either help to level the playing field amongst your competitors or it can help you to eat up market share which they have taken for granted. If your competitors are already implementing SEO practices then you must do the same in order to stay on par with them, if they are not however then this is a wonderful opportunity for you to go ahead and take over.
For a couple of years now there has been talk that SEO no longer works effectively for businesses and that it is a waste of money, especially for small businesses. The counter argument to this is very easy and that is that whilst this conversation about SEO being over has been had, thousands of companies are seeing a huge increase in leads, sales and brand growth thanks to their investment in SEO. We have lots of evidence that SEO does work, so don’t believe the naysayers.
When compared with alternative marketing techniques such as PPC advertising and social media campaigns, SEO is the most cost effective option. You could argue that Ppc will bring in more revenue or that social media helps grow the brand image, but in terms of mounting your marketing strategy on a solid foundation, SEO will always be the smartest and most effective option.
If you need some SEO support, these are the guys you need to speak to.
The Old Granary